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Factors affecting the effectiveness of celebrity endorsement in beverage products in Ho Chi Minh city

Tác giả Nguyễn Ngọc Khánh Trang

Nhà xuất bản ĐHNT, 2020

Chủ đề 658, Product, Ho Chi Minh city

The first chapter provides a brief introduction of the research; This chapter outlines the fundamental hypotheses as respects to factors affecting the effectiveness of celebrity endorsement; This chapter denotes the research method and explains why each instrument adopted for instance research philosophy, research design, data collection methods, etc; This chapter indicates the research findings as well as makes statistical analysis of the primary data collected; This chapter concludes the research, gives some recommendations endorsements and suggests topics for the future research. to…

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