Factors affecting the effectiveness of celebrity endorsement in beverage products in Ho Chi Minh city

Tóm tắt

The first chapter provides a brief introduction of the research; This chapter outlines the fundamental hypotheses as respects to factors affecting the effectiveness of celebrity endorsement; This chapter denotes the research method and explains why each instrument adopted for instance research philosophy, research design, data collection methods, etc; This chapter indicates the research findings as well as makes statistical analysis of the primary data collected; This chapter concludes the research, gives some recommendations endorsements and suggests topics for the future research. to efficiently apply this method with a focus on getting the effectiveness of celebrity

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