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Impacts of perceived risk On purchasing intention of online shopping customers in Ho Chi Minh City

Tác giả Lê Thụy Thái Ngọc

Nhà xuất bản ĐHNT, 2019

Chủ đề 338, Online shopping, Customers

Overview of the research topic. Theoretical framework and research model of perceived risk and purchase intention in online shopping. Research methodology. Research outcome and analysis

Có bản số Có tại TV Trường Đại học Ngoại thương - HN
4
Khác

Factors influencing purchase intention of organic foofs of customers in Ho Chi Minh city

Tác giả Pham Anh Nguyet

Nhà xuất bản ĐHNT, 2020

Chủ đề 658.4, Organic foods, Customers

Gives the introduction of the thesis; Covers a review of literature relevant to the focus of the research from previous studies from which a research model is proposed for the purpose of research; Explains the details of the selected research methodology covering research process as well as the establishing of measurement scales applied for each factor in data analysis; Presents the outputs from data analysis following by discussions of the findings; Summarizes the findings and discussion on managerial implication as well as recommendations. Limitations of the research and suggestions for…

Có bản số Có tại TV Trường Đại học Ngoại thương - HN