Testosterone inc : tales of CEOs gone wild

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A gripping account of men in business during the greatest bull market in capitalist history, and how everyone - from the press to investors - bought into the power trip. Testosterone Inc. is the story of the cult of the celebrity CEO and the resulting downfall of these idols who captured the world's attention in the last two decades. At the centre of the storm is Jack Welch, the biggest of rock star CEOs, and General Electric, the last of the original mega-corporations. In looking at Welch and GE, and other industry giants including Ron Perlman (Revlon) and Dennis Kozlowski (Tyco). Byron tells the story, in his unique and controversial style, of what drove the cult of celebrity CEOs and corporations and what ultimately led to their downfall--testosterone. From financial shenanigans to sexual dalliances, Byron asks whether there is correlation between personal bad behavior and corporate failures and examines the pile-up of celebrity CEOs and other men in power and the age of the hero-CEO/media darling of business and fame. * Examines whether there is a correlation between personal bad behavior and corporate failures * Includes the inside story of numerous celebrity CEOs and power players such as Donald Trump, Lee Iacoca, Ron Perlman, and Tommy Mottola * Confronts the image versus the reality of today's men in power Christopher Byron has written on business and finance for over 30 years. He is author of the international and New York Times bestseller, Martha Inc., writes a weekly column for the New York Post, and is the host of a syndicated daily radio show, 'Wall Street Wakeup with Chris Byron'. READERSHIP: General business and finance readers, investors. EAN - 9780471420057 Carton Qty - 26

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