Getting entrepreneurial! : creating and growing your own business in the 21st century

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Stop Dreaming...and Start Doing "This book is a must-read for anyone with the passion, persistence, and drive to start and run their own business. [Farrell] really captures the essence of who the entrepreneur is and what it takes to survive in the current business environment." -Sabrina Horn, Founder, President and CEO, Horn Group, Inc. "No one captures the spirit and passion of the entrepreneur like Larry Farrell! Getting Entrepreneurial! provides the road map, the wisdom, the vision, and the motivation for all of us to act on our entrepreneurial dreams." -Howard Jung, Chairman, ACE Hardware Getting Entrepreneurial! is the definitive guide for would-be entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, Getting Entrepreneurial! shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. This groundbreaking book offers tools and tips that anyone can use to start their own business-and get started on close to nothing. Larry Farrell gives you the secrets of the world's greatest entrepreneurs, in an easy-to-follow format that covers: The four bedrock business fundamentals of the world's greatest entrepreneurs Sense of mission-the entrepreneurial way to identify and deliver product/market winners Customer/product vision-creating entrepreneurial passion to produce continuous growth High-speed innovation-the entrepreneur's secret weapon for beating the competition Self-inspired behavior-the power of loving what you do and getting very good at it What's really required to become an entrepreneur: the three essentials for getting started

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